Updates like Google Panda, Penguin and Hummingbird have made it harder than ever for website owners to maintain top search engine rankings. Gone are the days of tricking your way to a number 1 position. Today, if you want to be on Page 1 of Google, you need to invest long-term in best practice SEO. Content and Social, a powerful combination we call Adaptive SEO. This video will show you 5 components of an effective Adaptive SEO strategy.
1. Keyword and Competitive Research. At the core of every successful SEO strategy is a comprehensive keyword research component, one that includes discovering highly converting, non-branded keywords as well as your branded keywords for which you want to dominate the results.
2. Technical SEO Fundamentals. The technical fundamentals and foundation of your website need to be correct from the outset. Things like Load Speed, Structure, and User Experience through Responsive Design all play a part in how the search engines rank your site pages.
3. Optimized Content Marketing Plan. Adaptive SEO cannot be done successfully without the inclusion of content marketing. Your content should help your target audience through the buying process and be distributed effectively through your social networks.
4. Publish, Socialize, Share. The social signals generated through the top social channels can be used to increase your discoverability in the search engines and also help you distribute your content practically anywhere in the world.
5. Benchmark, Report, Improve. Regular analysis of the data is essential. Reviewing your position data, backlink growth, social signals, organic visits, conversions and keywords are all critical in helping you make the right decisions and helping you decide what should happen next in your search strategy.
In conclusion, unless you take action, and adopt a new approach to SEO, like WSI’s Adaptive SEO methodology, you’ll soon find yourself falling off of Google’s radar, if you haven’t already.
Need Help with your Digital Marketing?
If you would like to move to an Adaptive SEO strategy, give us a call at 631-615-2983 or contact your local Long Island Digital Marketer here.