Get Leads Fast with Pay Per Click Search Engine Marketing

James Ruppel - Monday, January 18, 2016

Paid search ads (Pay Per Click, PPC) can be a great way to attract qualified traffic to your website with immediate results at both the national and local level.


Beware of Overspending and Poor Targeting

However, with the pay per click bidding process, campaigns should be managed carefully, to avoid overspending, or worse still, targeting your budget to the wrong audience.


7 Key Elements of an Optimized PPC Campaign (more…)

Demystifying Search Engine Optimization

James Ruppel - Monday, January 11, 2016


In the rush to jump on the “social media” bandwagon, many Long Island businesses may have put Search Engine Optimization, or SEO, on the back burner. While Social Media Marketing has the fresh appeal of the new kid on the block, SEO is the tried, tested and proven Internet marketing foundation for attracting new visitors and customers to your website. While social media is an excellent method of improving branding, developing good will, providing excellent customer service and even generating sales leads, the truth remains, that a well-executed Search Marketing campaign drives the bulk of targeted search traffic to your website. In fact, the major search engines (Google, Bing, Yahoo, etc.) have indicated that “social signals” are a piece of their search positioning algorithm, so Social Media Marketing must be executed as a part of your business’ overall SEO campaigns. We’ll discuss Social Media and how to do it right for your Long Island business in future posts. (more…)

Web Design Stats You Can’t Ignore in 2016

James Ruppel - Monday, January 4, 2016


You redesigned your site in 2013 so you’re thinking, “I’m good for at least another few years, right?” Wrong. Web design evolves as quickly as the rest of digital marketing – at warp speed.

There are some very popular two-year-old web design trends that haven’t aged well, which means it could be time to update or redesign your digital headquarters. Here are some alarming web design stats you can’t ignore in 2016. (more…)

Improve Online Leads & Sales with Display Advertising 

James Ruppel - Monday, December 28, 2015


The most effective digital marketing campaigns include combining a number of different online tactics that work in conjunction with each other. One of these tactics is Display Advertising.


Display advertising functions much like traditional billboards, but much more effectively.


In this video we review five ways to improve your display ads in order to strengthen your brand and boost your online sales.


1. Start with Targeting.

The level of targeting you can achieve online is hard to match with most traditional advertising. When it comes to display campaigns, finding your intended audience can be accomplished by way of: (more…)

MARKETING AUTOMATION: All the Cool Marketers Do It

James Ruppel - Monday, December 21, 2015

Nowadays, communication channels are coming out the wazoo. And while that seems great for brands who aim to engage and generate leads online, it’s definitely not easy.  It can be a time-consuming and resource-eating process to ensure you’re hitting all the right bases at precisely the right time during the buyer’s journey! Unless, of course, you decide to hit cruise control and automate your marketing…


What is it?


Coming Soon!

James Ruppel - Wednesday, December 16, 2015

Coming Soon!

ROI Aficionados: Go Forth and Multiply Your Conversion Rates

James Ruppel - Tuesday, December 15, 2015

Marketers everywhere love a good landing page. With slick, user-friendly designs, skillfully optimized content and some trusty A/B testing, you will have the makings of a customer converting machine! Time and time again, landing pages are proving to be just what the digital doctor ordered if your company is in need of qualified leads while also getting the best bang for your hard-earned buck!

Businesses with 40 landing pages or more generated a whopping 12x more leads than those with only 1-5 landing pages!

Landing pages that utilize videos can improve conversion rates by up to 80%.

Of brands who see considerable increased sales numbers, 71% of them tested multiple landing pages.


Google ran more than 7,000 A/B tests in 2011 alone!

Gmail once set out to find the highest converting shade of blue and tested 50 different shades for their call-to-action color!

Even the U.S. Democratic Party got in on the testing action: President Obama raised an additional $60 million, using A/B testing strategies!


Target Customers Right in Your ‘Hood

James Ruppel - Monday, December 7, 2015

Here’s a little secret for our business owning buddies out there: as you read this, your customers are probably using their mobile devices to find local info. And once they find what they’re looking for, they’re more likely to visit that store or make a purchase in the same day. So it doesn’t take a genius to know that companies should be investing in geo targeting and local marketing to beef up their campaigns. It’s just the neighborly thing to do! (more…)

Social Relationship Mgmt. Platforms Protect Your Brand

James Ruppel - Monday, November 30, 2015


Whether you’re a company of two or 200, what you say about yourself is much less relevant than what your customers say about you in the online world. Online reviews have super powers. A social relationship management platform is what you need to manage your online reputation and continue wooing your target audience!

We bring you a handy checklist on what a good social relationship management platform can help you accomplish: (more…)

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