Click this link to register for the Ahead of the Curve webinar series and don’t miss any of the upcoming dates: https://register.gotowebinar.com/register/7988692352981537547?source=JamesRuppelJAMR10344

• April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
• April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times
• April 29 – Conversational Marketing: How to Reimagine Your Customer Conversations Using the Latest Technology
• May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads

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Social Media is one of the biggest buzzwords in Internet Marketing on Long Island today and has been for a few years. It seems as though every few months we hear about another social media property that Long Island business “have to be on” or we’re going to miss the boat and lose sales opportunities. First it was LinkedIn, then Facebook, then Twitter, then YouTube, then Twitter, then Google+… Now we have Pinterest and Tumblr and Orkut and CafeMom and Meetup ….. and a host of new social media sites seem to spring up every couple of months. It can be so overwhelming it’s no wonder that many of the Long Island business owners I speak to just want to stick their head in the sand and pretend it doesn’t exist. (more…)

There’s no industry out there without competition

To win in business, you need to know what your competitors are doing 

Check out this infographic to learn the steps you can take today to learn what your competitors are doing and develop a strategy to beat them at their own game. (more…)

The Extraordinary ROI-Driving Engine We Call INBOUND MARKETING

SEO, social media, email marketing, landing page optimization, etcetera, etcetera … believe or not, are all components of inbound marketing. Your inbound marketing strategy – when done like a pro – defines how your audience interacts with your brand, determines how your sales team engages with customers, and (surprise, surprise!) drives your ROI. And let’s face it: you always want to be driving that ROI forward! Just in case you haven’t kicked your inbound plans into gear yet (tsk tsk!), here’s what you might be missing.

You Could Be Attracting More Leads

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Updates like Google Panda, Penguin and Hummingbird have made it harder than ever for website owners to maintain top search engine rankings. Gone are the days of tricking your way to a number 1 position. Today, if you want to be on Page 1 of Google, you need to invest long-term in best practice SEO. Content and Social, a powerful combination we call Adaptive SEO. This video will show you 5 components of an effective Adaptive SEO strategy. (more…)

Due to the significant growth of smartphones and tablets, accessing the web from mobile devices represents a fundamental shift in online behavior. Statistics from Google show that 67% of searches start on one device, and then progress to a second device. With this in mind, the time has come to seriously consider making the switch to responsive web design. (more…)

Pay Per Click Advertising can sometimes be overlooked as the more expensive or less trusted alternative to Search Engine Optimization (SEO). The truth is, however, that the resulting benefits from Pay Per Click marketing are more instant and better defined than SEO. Here are five great reasons why a Pay Per Click campaign can help you achieve your online marketing goals. (more…)

The Niftiest Checklist You Ever Did See That Will Help You Adapt to The World’s Love Affair with Mobile Devices

Go ahead and pick up your smartphone. (C’mon, we know it’s right there beside you!) Now enter your company’s web address into your browser. This is what your customers see. What kind of impression are you making?

Like it or not, customers are just as attached to their mobile device as you are. So if they’re searching for you through a smartphone or tablet and your mobile presence is less than stellar (aka NON-user friendly!), then pucker up and kiss that customer goodbye. Nowadays your only hope of holding anyone’s attention online is by adapting to their needs and the device du jour!   

Here’s a 10-point checklist of the best mobile site design practices so your customers don’t cringe when they visit. (more…)

It’s easy to fall into the trap of focusing all of your efforts into driving traffic to your website without paying attention to your conversion rate. Improving the performance of your landing pages will result in more acquisitions without increasing your advertising budget.

Here are five ways to improve your landing pages. (more…)