Five Critical Steps to Social Media Success on Long Island NY

James Ruppel - Monday, March 14, 2016


Social Media is one of the biggest buzzwords in Internet Marketing on Long Island today and has been for a few years. It seems as though every few months we hear about another social media property that Long Island business “have to be on” or we’re going to miss the boat and lose sales opportunities. First it was LinkedIn, then Facebook, then Twitter, then YouTube, then Twitter, then Google+… Now we have Pinterest and Tumblr and Orkut and CafeMom and Meetup ….. and a host of new social media sites seem to spring up every couple of months. It can be so overwhelming it’s no wonder that many of the Long Island business owners I speak to just want to stick their head in the sand and pretend it doesn’t exist. (more…)

5 Proven Methods to Boost Your Google Rankings Using WSI Adaptive SEO (aSEO)

James Ruppel - Monday, February 22, 2016


Updates like Google Panda, Penguin and Hummingbird have made it harder than ever for website owners to maintain top search engine rankings. Gone are the days of tricking your way to a number 1 position. Today, if you want to be on Page 1 of Google, you need to invest long-term in best practice SEO. Content and Social, a powerful combination we call Adaptive SEO. This video will show you 5 components of an effective Adaptive SEO strategy. (more…)

5 Great Reasons Why Responsive Web Design is an Integral Part of Your Mobile Marketing Strategy

James Ruppel - Monday, February 15, 2016

Due to the significant growth of smartphones and tablets, accessing the web from mobile devices represents a fundamental shift in online behavior. Statistics from Google show that 67% of searches start on one device, and then progress to a second device. With this in mind, the time has come to seriously consider making the switch to responsive web design. (more…)

5 Great Ways Pay Per Click (PPC) Can Improve Your Marketing

James Ruppel - Monday, February 8, 2016


Pay Per Click Advertising can sometimes be overlooked as the more expensive or less trusted alternative to Search Engine Optimization (SEO). The truth is, however, that the resulting benefits from Pay Per Click marketing are more instant and better defined than SEO. Here are five great reasons why a Pay Per Click campaign can help you achieve your online marketing goals. (more…)

5 Landing Page Tips to Increase Your Conversion Rate

James Ruppel - Monday, January 25, 2016



It’s easy to fall into the trap of focusing all of your efforts into driving traffic to your website without paying attention to your conversion rate. Improving the performance of your landing pages will result in more acquisitions without increasing your advertising budget.


Here are five ways to improve your landing pages. (more…)

Get Leads Fast with Pay Per Click Search Engine Marketing

James Ruppel - Monday, January 18, 2016

Paid search ads (Pay Per Click, PPC) can be a great way to attract qualified traffic to your website with immediate results at both the national and local level.


Beware of Overspending and Poor Targeting

However, with the pay per click bidding process, campaigns should be managed carefully, to avoid overspending, or worse still, targeting your budget to the wrong audience.


7 Key Elements of an Optimized PPC Campaign (more…)

Demystifying Search Engine Optimization

James Ruppel - Monday, January 11, 2016


In the rush to jump on the “social media” bandwagon, many Long Island businesses may have put Search Engine Optimization, or SEO, on the back burner. While Social Media Marketing has the fresh appeal of the new kid on the block, SEO is the tried, tested and proven Internet marketing foundation for attracting new visitors and customers to your website. While social media is an excellent method of improving branding, developing good will, providing excellent customer service and even generating sales leads, the truth remains, that a well-executed Search Marketing campaign drives the bulk of targeted search traffic to your website. In fact, the major search engines (Google, Bing, Yahoo, etc.) have indicated that “social signals” are a piece of their search positioning algorithm, so Social Media Marketing must be executed as a part of your business’ overall SEO campaigns. We’ll discuss Social Media and how to do it right for your Long Island business in future posts. (more…)

Improve Online Leads & Sales with Display Advertising 

James Ruppel - Monday, December 28, 2015


The most effective digital marketing campaigns include combining a number of different online tactics that work in conjunction with each other. One of these tactics is Display Advertising.


Display advertising functions much like traditional billboards, but much more effectively.


In this video we review five ways to improve your display ads in order to strengthen your brand and boost your online sales.


1. Start with Targeting.

The level of targeting you can achieve online is hard to match with most traditional advertising. When it comes to display campaigns, finding your intended audience can be accomplished by way of: (more…)

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