Digital Marketing White Papers

Free Whitepapers to Guide Your Digital Marketing

Lead Generation — PPC — SEO

WSI-Integrated Web Marketing is pleased to provide you with the following white papers to help guide you to make the right decisions in your digital marketing strategy and tactics.

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Just fill in the short form below to select the topic of interest to you for immediate access to the latest research and best practices in the field from the world’s largest digital marketing agency.

Whitepaper #1: How To Rethink SEO with Adaptive SEO

Google makes roughly 500 changes per year to its search engine algorithm (that’s more than 1 per day). Many companies have spent tens or hundreds of thousands of dollars for the latest “tricks” to get Google to list their web pages near the top of the results only to find themselves penalized when Google catches on and makes those tricks “black hat”. Many companies have been crippled or put out of business by SEO companies using tricks outside of Google’s guidelines. Or, nearly as bad, have had to spend double or triple their initial investment to remediate their search profile to get back in Google’s good graces. It can be a nightmare. WSI-Integrated Web Marketing does not use “tricks”; we use a trademarked process of strategies and tactics that follow Google’s guidelines to the letter to ensure our clients will never be penalized by Google. Learn more about how WSI’s Adaptive SEO can get you to the top of the search results and keep you there.

Whitepaper #2: Top 10 Biggest Paid Search (PPC) Mistakes

PPC, or pay-per-click advertising, can be a tough nut to fully crack. For some companies, PPC is like a stubborn pistachio that doesn’t quite want to come out of its shell. Businesses might experiment with a few campaigns and even have some success, but ultimately, PPC is very often used to far less than its full potential and eventually abandoned in favor of easier, more accessible strategies. Part of the reason for the suboptimal PPC implementation is the complexity that comes with running campaigns, bidding on keywords, collecting and interpreting large amounts of data, managing a set budget and measuring results. It’s a lot to take on, especially if you’re a small business owner figuring it out yourself or a digital marketer who lacks extensive PPC experience. The other cause for confusion with PPC is the false notion that it’s a one-dimensional digital marketing cog that serves only to deliver you an expected amount of traffic for a fixed-cost. While that is certainly one of the upsides of PPC, it’s not the only reason to add PPC to your digital arsenal.

Whitepaper #3: Take Online Lead Generation to the Next Level

Is your current marketing and advertising strategy not yielding the results you thought it would?
Do you need to stay competitive without squeezing your marketing budget?
Has your business slowed down or hit a plateau and you want to find growth potential?
Want to know the most effective way to launch a new product?
Want to learn how to test a new market cost effectively?
Want to know how to allocate your marketing budget to optimize returns?

This white paper will show you how to

Discover your business potential
Optimize your current initiatives to and maximize your returns
Develop a “go-to-market” plan
Establish a content strategy
Implement a web analytics program